With the expansion of technology and the social media world accessible to our youngest of generations, it’s no wonder Kindles, Nooks, and iBooks are growing in popularity. In our household, iPads have been the norm for years. But like the emerging trends of the 13–17 year olds in households and schools, our nine-year-old twins prefer…you guessed it…print books!
Recent statistics report that, despite being tech savvy, the 13-17 age group aren’t big e-book consumers. While 20% of teens report purchasing e-books, 25% of 30–44 year olds and 23% of 18–29 year olds buy digital copies.1 While younger readers are open to e-books as a format, the age group continues to express a preference for print that may seem to be at odds with their perceived level of digital savvy.
Are my twingles any different than their older counterparts? It’s doubtful. Several factors play a role in the preference of teens toward print publications, and they are similar to what my mini-me’s have in play.
First of all, their mother still prefers print, be it the traditional get-your-fingers-a-bit-dirty newspaper each morning, the paperback novel that welcomes a dog-ear, or the ability to share a book with a sibling, a friend, a parent. Or maybe it’s the giddy role model I provide when, traipsing around the country, I find a used bookstore full of treasures!
Secondly, the word of mouth power of print books or magazines is much greater than their electronic counterparts, as I recently witnessed with a group of little girls after a football tailgate party. “Oh, I loved that book,” exclaimed one of seven, when looking at a paperback copy of one of the recent Goddess Girls books strewn on a bedroom floor. “Me too!” exclaimed another. My twins watched, and I couldn’t help but ask, “Have you read one?” I would have been stunned if my dirty pant-kneed tomboys had said yes, as the others, clearly girlie girls, headed toward the makeup and music. Yet two days later, having picked up one copy at a used bookstore and coerced one of my daughters to read “just the first fifty pages,” the Little Blonde One admitted the rest were going on her list to Santa.
Finally, my daughters aren’t very visible on social media like Facebook, Twitter, YouTube, or blogs unless I’m closely supervising their use on my accounts. However, the teens out there benefit from the bandwagon effect that social media can create around reading resources, especially series. If an author can gather a following with just a couple of books, sales of more are soon to follow.
Guess a screen can’t replace everything.
1“Don’t Judge a Book by Its Cover: Tech-Savvy Teens Remain Fans of Print Books.” Newswire. Nielsen, 9 Dec. 2014. Web. 16 June 2015. <http://www.nielsen.com/us/en/insights/news/2014/dont-judge-a-book-by-its-cover-tech-savvy-teens-remain-fans-of-print-books.html>.