Have you been impressed as I have by the myriad of infographics on sites like Zite, Pinterest and even Facebook? Wow! So many are impressive, and I assumed professional designers were hard at work designing them. Then I discovered dozens of sites that allow infographics to be made by your average every day administrator, teacher or student.
Not so new
Infographics are those splashy pictures that transform complex principles and data into easy-to-understand graphics. And believe it or not, there is some solid theory around the use of infographics. Go all the way back to 35,000-4,000 BC when cave drawings and other symbols and pictures were used to communicate ideas. Some of these might have looked decorative in nature, but the intent was to prepare training rituals for the young, report the results of daily work (how many deer were killed on the hunt), and other practical purposes. From there, letters emerged that formed language and then graphics. Let’s not forget the work of Leonardo daVinci who worked diligently to chart mathematical, astronomical, and geographical information.
Fast forward to modern technology and you can make your resume come to life in just a few minutes, but let’s not jump head too quickly.
The world of social media, flashy websites, and new apps have pushed us into the information explosion, where some sort of pictorial representations are needed because text overload could do us all in. Think about when you pick up a newspaper (yes, for the sake of this discussion, pick up a newspaper!). Where do your eyes gravitate? Headlines? Article text? Pictures? Graphics? Cartoons?
Research on infographics says that text-and-graphic combinations better transfer meaning than either text or pictures alone. The combination allows our brains to process information more quickly and are retain it in the long term. Infographics are also great for right and left brain coordination.
Create your own
Ready to try making some infographics of your own to use with with colleagues and students? Here are some sites I recommend.
Start with Visualize.me, particularly if you have a LinkedIn account. The tool is still in beta, but I have huge expectations for this site as an easy go-to for pictorial representation of a traditional resume.
Many of us know Tagxedo, but might not consider word clouds to be true infographics. Yet what’s nice about Tagxedo is its easy of use and the ability to manipulate data into your selected shapes and easily save in different formats and sizes.
Finally, just for fun, Intel’s What About Me? can be used to access your Facebook profile and identify the percentages of time spent posting about certain topics. Here’s the result from my own Facebook data!